3 Eleven
311 11th Avenue
Objective
Launch a modern, 1 million-square-foot mixed-use rental development designed for functionality, efficiency, and urban living while commanding premium rental rates in the heart of Hudson Yards.
Tailored Approach
LEASING TEAM ASSEMBLY
Hand picked leasing team and set up procedures to ensure compliance, efficiency by the
implementation of software systems.
DESIGN EFFICIENCY
Focused on optimizing layouts for renters, ensuring every square foot added value. Kitchens, closets, and bathrooms were carefully designed for functionality, maximizing space and usability.
ATTENTION TO DETAIL
Integrated thoughtful design features like in-unit washer/dryers, soundproof windows, and smart home technology to cater to tenant needs.
SUSTAINABILITY
Highlighted eco-friendly aspects of the building, aligning with market demand for sustainable living.
MARKETING STRATEGY
Positioned the property as a premium rental offering with a focus on urban sophistication and lifestyle amenities that exceeded all renter and market expectations.
AMENITIES
Crafted an extensive 50,000 square feet of amenities to elevate the tenant experience, including:
A sprawling rooftop deck with panoramic city views, outdoor kitchens, and lounge spaces.
A state-of-the-art fitness center with dedicated yoga and spin studios.
A co-working lounge with private meeting spaces and high-speed internet.
A resort-style pool and spa area for relaxation and recreation.
A pet spa and on-site dog run to cater to pet owners.
Smart parcel lockers and 24/7 concierge services for convenience.
Outcome
The market-rate units, over 725 of them, were fully leased in just over a year, establishing a new benchmark for Hudson Yards rentals and positioned the asset for a major refinance ahead of schedule.