3 Eleven

311 11th Avenue

Objective

Launch a modern, 1 million-square-foot mixed-use rental development designed for functionality, efficiency, and urban living while commanding premium rental rates in the heart of Hudson Yards.

Tailored Approach

  • LEASING TEAM ASSEMBLY

    Hand picked leasing team and set up procedures to ensure compliance, efficiency by the

    implementation of software systems.

  • DESIGN EFFICIENCY

    Focused on optimizing layouts for renters, ensuring every square foot added value. Kitchens, closets, and bathrooms were carefully designed for functionality, maximizing space and usability.

  • ATTENTION TO DETAIL

    Integrated thoughtful design features like in-unit washer/dryers, soundproof windows, and smart home technology to cater to tenant needs.

  • SUSTAINABILITY

    Highlighted eco-friendly aspects of the building, aligning with market demand for sustainable living.

  • MARKETING STRATEGY

    Positioned the property as a premium rental offering with a focus on urban sophistication and lifestyle amenities that exceeded all renter and market expectations.

  • AMENITIES

    Crafted an extensive 50,000 square feet of amenities to elevate the tenant experience, including:

    • A sprawling rooftop deck with panoramic city views, outdoor kitchens, and lounge spaces.

    • A state-of-the-art fitness center with dedicated yoga and spin studios.

    • A co-working lounge with private meeting spaces and high-speed internet.

    • A resort-style pool and spa area for relaxation and recreation.

    • A pet spa and on-site dog run to cater to pet owners.

    • Smart parcel lockers and 24/7 concierge services for convenience.

Outcome

The market-rate units, over 725 of them, were fully leased in just over a year, establishing a new benchmark for Hudson Yards rentals and positioned the asset for a major refinance ahead of schedule.

Previous
Previous

The Maybury - 550 Tenth Avenue

Next
Next

200 West 97th Street